Mcdonalds recommendations for a better future Essay

Mcdonalds recommendations for a better future - Essay Example The company has a great emphasis on customer and employee satisfaction; it is also very innovative with new trends and tastes being introduced in new products. Despite the company’s success, it is faced with intense competition from other food chains such as KFC and Burger King. Therefore, it is necessary to McDonalds’ leaders to adjust and improve the organization in several areas as a way of surviving this intense competition in the future. The company should apply efficient reward and performance practices so as to attract result driven professionals in the company who can succeed in performance-based environment. This technique is a crucial employee motivator. Several ways of employee motivation include; giving them bonus payments, recognizing hardworking employees and giving them authority. McDonalds should consider giving employees bonus packages as per their performance. Continental Airlines introduced a bonus incentive package where employees would receive $65 monthly for ensure on time flight operations, and it has improved its services. An effective reward management system instills a sense of ownership to the employees as they tend to focus on job improvement in the company. One disadvantage of the strategy is that the employees can be de-motivated if the goals set to receive a bonus are too hard to achieve (Puffer 1999). Being a multinational company, McDonalds should use a decentralized organizational structure as opposed to a centralized structure to allow managers make appropriate and pragmatic decisions for their outlets contextually. This is because restaurants in different countries might not be faced with similar challenges. Decentralized decision-making allows a subsidiary company to make its decisions to solve local problems better than the parent company making decisions for a business in the foreign country. The disadvantage with decentralized decision-making is that if a wrong